How To Use LinkedIn Sales Navigator Alerts? (2025 Guide)
If you’re not using LinkedIn Sales Navigator alerts yet, you’re missing out on one of the easiest ways to personalize your outreach.
These real-time notifications give you the perfect excuse to message a lead without sounding cold or salesy.
In this guide, I’ll show you:
What Sales Navigator alerts are
Where to find your alerts
The different types of alerts you can get
How to manage alerts
How to set up alerts
How to turn alerts into conversations that convert
Let’s dive in.
What is Sales Navigator Alerts?
Sales Navigator Alerts are real-time notifications about your saved leads and accounts lists.
It's very useful if you do LinkedIn account based marketing.
You get notified when something important happens:
they switch jobs
share a post
get mentioned in the news
or even view your profile.
They help you keep tabs on your prospects so you can send timely, relevant messages instead of cold, generic ones.
💡 Pro tip: Alerts are only available for Sales Navigator user. It doesn't exist for Premium or free user.
📺 If you want to check if LinkedIn Sales Navigator is worth it for you, you can check this video:
Where Are Alerts on Sales Navigator?
On Sales Navigator, you can find alerts in 2 places:
On your Sales Navigator homepage
In your email inbox
Sales Navigator Homepage
Just log into your Sales Navigator dashboard.
Alerts will appear in the middle of your screen.
You’ll see updates from your saved leads and accounts, sorted by relevance.
💡 Pro tip: You can use alerts filters to better find qualified leads.
Email
You can receive email digests summarizing the latest alerts.
These are great for staying in the loop even when you’re not actively prospecting.
💡 Pro tip: You’ll learn how to manage your email preferences later. Make sure to adjust them so you don’t get overwhelmed with Sales Navigator notifications.
What Kind of Alerts Can You Get From Sales Navigator?
You’ll get two main types of alerts: Account Alerts and Lead Alerts.
These alerts help you time your outreach and personalize your messaging based on what’s happening with your leads and target companies.
Account Alerts
Account Shared Update
When a saved account posts something on LinkedIn, you’ll know. Great opportunity to comment, like, and get noticed.
Accounts Growth
This means the company has posted new jobs recently. They're growing.
More growth = more budget = more sales opportunities.
New decision makers
Sales Navigator alerts you when employees are leaving or joining a saved account.
💡 Pro tip: New people mean new buying processes, new needs and a chance for you to be the first vendor they talk to.
Account Slowing Growth
You’ll get this when a saved account is shrinking or slowing down hiring.
Not the best time to do prospecting.
Lead Alerts
Here are all the alerts you can get about individual leads you’ve saved.
Lead Changed Jobs
Follow up and congratulate them. A new job often means new tools and vendors.
Lead Changed Roles
They stayed in the same company but got promoted or switched teams. Use that in your messaging.
Lead Shares
Your lead shared something. Like it, comment on it, or reference it in your message.
Lead Viewed Profile
They’re checking you out. Don’t waste that signal—reach out while you're still top of mind.
📺 If you want to learn how to export your profile viewers, you can check this video:
How To Manage Sales Navigator Alerts
You can filter or adjust alerts to stay focused.
For that, you have 3 steps:
Go to your Sales Navigator homepage
Click on "In-Product notifications"
Toggle the alerts you want (or don't want to receive)
Step 1: Go to your Sales Navigator homepage
On the Sales Navigator homepage you have to:
Click on your profile picture at the top right of your screen.
Then click on "Settings"
Step 2: Click on "In-Product notifications"
You are now on the Settings page.
Here you just have to click on "In-product notifications". It's on the left part of your screen.
Step 3: Toggle the alerts you want (or don't want to receive)
On this page, you can turn on, or turn off every single notification and alerts.
For example you can be notified when:
A lead viewed your profile
A lead started a position at a new company
An account just announced new funding
A lead has engaged with posts from your company
Etc
How To Set Up Alerts on LinkedIn Sales Navigator
You won’t get any alerts unless you’ve saved leads or accounts first.
So before anything else, you need to build your list.
Method 1: Save a single lead or account from Sales Navigator
When you’re using Sales Navigator’s search filters and spot an interesting lead or company:
Click “Save” next to their name
Choose the list you want to save them to (or create a new one)
That’s it. You’ve just activated alerts for that profile.
Method 2: Save from a Sales Navigator profile page
When you’re on a lead or company profile inside Sales Navigator:
Click the “Save” button at the top of the page
Pick the list or create a new one
You’ll now receive alerts when that person changes jobs, shares something, views your profile, and more.
Method 3: Save directly from LinkedIn
You can even save leads and accounts from standard LinkedIn, if you have Sales Navigator.
Go to a LinkedIn profile
Click “Save in Sales Navigator” (you’ll see this option if your account is linked)
Super useful when browsing casually but still want to track someone.
Method 4: Save in bulk from Sales Navigator
Want to save time and set alerts for multiple leads or accounts at once? Here’s how to do it:
Run a search using either the Lead or Account filters
Click “Select All” (top-left of the results)
Hit “Save to List” and choose your list
That’s it — you’ve just activated alerts for everyone you selected.
⚠️ Note: You can only save 25 leads or accounts at a time. If you’ve got a big list, just repeat the process page by page.
💡 Pro tip: You can save up to 10,000 leads and 1,000 accounts with Sales Navigator. That's part of the LinkedIn limits.
How To Use Sales Navigator Alerts For Lead Generation
This is where alerts become powerful.
Whenever you get an alert (job change, content share, profile view...), use it as an icebreaker in your message.
Example:
“Hey Alex, congrats for your promotion! I saw the update this morning and thought it was the perfect time to connect. I work with sales teams in the [industry] space and figured this could be valuable for you…”
This is way more effective than a cold pitch.
Why? Because it's timely, relevant, and shows that you’ve done your homework.
Final Thoughts
Sales Navigator Alerts are like cheat codes for prospecting. They give you real-time reasons to message your leads without sounding pushy or random.
So if you’re using Sales Navigator, don’t just scroll—use alerts to start conversations that convert.
Want to go further? Use a tool like GiveMeLeads to export your leads and turn Sales Navigator into a real sales machine.
📺 And if you're not sure how to use LinkedIn Sales Navigator to generate qualified leads, you can check this video:
FAQ
How to set up alerts on sales Navigator?
To get alerts, you need to save leads and accounts in Sales Navigator.
Just click the “Save” button when you're on a lead or account profile. Once saved, LinkedIn will start sending you alerts about their activity.
You’ll see these alerts directly on your Sales Navigator homepage, and sometimes in your email if you’ve enabled notifications.
Are Sales Navigator Alerts Free?
No, Sales Navigator alerts aren’t free.
You’ll only get access to them if you have an active Sales Navigator subscription.
While LinkedIn does offer a free trial, core features like Lead/Account filters, Saved Searches, and Alerts are only available during that trial or with a paid plan.
