LinkedIn Account Based Marketing
LinkedIn Account Based Marketing

LinkedIn Account Based Marketing: The Definitive Guide (2025)

If you sell B2B services and you're not doing LinkedIn Account Based Marketing (ABM), you're leaving money on the table.

The good news? Doing Account Based Marketing on LinkedIn is way easier than you think.

In this guide, I’ll walk you through how to build a real ABM strategy using LinkedIn:

  • Why Account Based Marketing (ABM) is the the best strategy for closing big B2B deals

  • The 3-tier system to organize your leads and prioritize your outreach

  • How to map accounts and track buyer intent like a pro

  • How to build an account lists and get verified emails of your leads

What is LinkedIn Account Based Marketing?

LinkedIn Account Based Marketing is a B2B strategy where you target a list of specific companies ("accounts") and tailor your outreach to decision-makers inside those companies.

Here’s how it works, in simple terms:

  1. You identify and map the companies you want to work with

  2. You run marketing actions to warm them up (content, ads, outreach...)

  3. Once the lead is qualified, sales steps in to close the deal

How to Find Decision Makers With ABM

If you want to do ABM properly, you don’t start by searching for people.

You start by selecting the right companies—then you find the right people inside.

But how do you define which companies to target?

Start by identifying your Ideal Customer Profile (ICP). Here are 6 key criteria:

  • Industry

  • Company size

  • Location

  • Job titles or functions

  • Growth rate

  • Tools used (optional) — Are they using tools your product integrates with?

And you can find "intent data" such as:

  • Hiring

  • Fundraising

  • Change of a C-Level

  • Opening a new location

If you’re not sure about your ICP yet, here’s a simple trick:

Look at your existing customers.

  • Who do you enjoy working with?

  • Who gives you the least friction?

  • Which ones are the most profitable?

This will give you a realistic and profitable starting point for your ABM strategy.

How to Define Your Ideal Customer Profile (ICP)

Before you do anything, you need to know who you’re targeting.

And here’s the golden rule of Account-Based Marketing:

Start with companies first. Then identify the people inside those companies.

With LinkedIn Sales Navigator, here's how to do that with the power of the account and lead filters.

Step 1: Build your account list with your ideal companies.

The first step to find decision makers with an Account Based Marketing strategy is to identify companies.

On LinkedIn Sales Navigator, you can explore the LinkedIn database with many filters like:

  • Company headcount

  • Company headcount growth

  • Industry

  • Hiring

  • Headquarters location

  • Etc

To access the account filters, go on the homepage of LinkedIn Sales Navigator, then click on "Account filters":

Account filters in LinkedIn Sales Navigator

You will have this page.

On the left part of your screen, you will have all the account filters.

On the right part of your screen, you have the results of your filters.

How account filters page works on LinkedIn Sales Navigator

With all these account filters, you can identify the accounts you want to target (meaning, in your ICP).

After you played with some filters, it's time to save your results in an account list.

Let's say you select 4 companies:

Select companies in LinkedIn Sales Navigator

Then, to save these companies into a list, you need to:

  1. Click on "Save to list"

  2. Create new list

Create a new account list in LinkedIn Sales Navigator

Finally, to create this account list you need to:

  1. Name your list name (Tiers 1 for example)

  2. Click on "Create and save"

Create an account list in LinkedIn Sales Navigator

Congrats! The companies you've selected are now in your account list.

💡 Pro tip: You will see that later in this article, but I recommend you to create 3 account lists:

  • Tiers 1: High Priority Accounts

  • Tiers 2: Mid priority accounts

  • Tiers 3: Low priority accounts

Once your account list is created, you can find it in the "Account List" on top on LinkedIn Sales Navigator.

You just have to click on the name of your account list, and then you will be on this page:

Account list in LinkedIn Sales Navigator

Here you will find:

  • Account details

  • Connection paths

  • Alerts

  • Notes

  • Lead recommendations (not very accurate)

At the end, if you follow this tutorial, you're supposed to have 3 account lists on LinkedIn Sales Navigator:

  • Tiers 1

  • Tiers 2

  • Tiers 3

Tiers account lists in LinkedIn Sales Navigator

📺 If you want to learn how to build your account list with LinkedIn Sales Navigator, you can follow this video tutorial:

Step 2: Build your leads list based on decision-makers inside those accounts

The second step to find decision makers with an Account Based Marketing strategy is to identify leads inside the accounts you've selected before.

On LinkedIn Sales Navigator, you have many lead filters like:

  • Current job title

  • Geography

  • Posted on LinkedIn

  • Years of experience

  • Previous company

  • Etc

To access these filters, go to your Sales Navigator homepage and click on “Lead filters.”

How to access the Sales Navigator lead filters

Once you're there, you'll see two main sections:

  • Left side: All the filters you can use to narrow your search.

  • Right side: The results based on the filters you apply.

It’s your lead-hunting control panel, and once you know how to use it right, you can easily find your best leads.

LinkedIn Sales Navigator lead search page

Now, if you want to find the leads inside the companies you've selected before, you need to use the "Account list" filter:

One of the best way to find decision makers in the lead filters, it's to use the "Current job title" filter.

👉 For example, let's say you want to reach out to CEOs in your Tiers 1 account list.

In the Current job title filter, I will use the boolean operators to get better results.

So I will write: "CEO" OR "Founder"

Then, I select my account list "Tiers 1".

At the end, I get all the CEOs (or founder) who are working in the companies in my Tiers 1 account list:

📺 If you want to learn how to build your leads list with LinkedIn Sales Navigator, you can follow this video tutorial:

Now that you know how to find decision makers on LinkedIn Sales Navigator, it's time to export them.

Step 3: Export your LinkedIn Sales Navigator Search into Excel (with verified emails)

Follow the 7 steps to export your leads from LinkedIn Sales Navigator with their verified emails:

  1. Create a GiveMeLeads account

  2. Download the Chrome Extension

  3. Select your target on LinkedIn Sales Navigator

  4. Add Intent Data (Optional)

  5. Launch your export

  6. Schedule Your Leads Export (Optional)

  7. Download your leads file

Let's dive in!

  1. Create a GiveMeLeads account

Go on GiveMeLeads. Then click on "Get first 10 leads for free".

Then, you have to write your:

  1. First Name

  2. Last Name

  3. Email

  4. Password

And click on "Create account".

Create a GiveMeLeads account
  1. Download the Chrome Extension

The GiveMeLeads Chrome extension allows you to export your LinkedIn Sales Navigator leads with one click.

It's not mandatory to use it — you can also copy and paste the Sales Navigator search URL directly into the platform.

However, using the extension makes the process faster and easier, especially if you're just getting started.

How to install GiveMeLeads chrome extension
  1. Select your target on LinkedIn Sales Navigator

Go to LinkedIn Sales Navigator.

Use filters to find your ideal leads (like job title, company size, or location).

Then click “Extract leads” using the GiveMeLeads extension or paste the search URL on the platform.

Extract leads from LinkedIn Sales Navigator with GiveMeLeads
  1. Add Intent Data (Optional)

Depending on your GiveMeLeads plan, you can add intent data to your searches.

It’s a great way to find warm leads — people who are more likely to reply or book a call.

Let’s say your LinkedIn Sales Navigator filters are:

  • Company size: 51–200 employees

  • Job title: “Head of Sales”

  • Location: San Francisco Bay Area

On top of that, GiveMeLeads will look for people who match these filters and show intent, such as:

  • 1st-degree connections

  • People in your competitors’ network

  • People who follow your company page

  • People who viewed your LinkedIn profile

Once you’ve selected your intent data sources, click “Save Changes”

Choose your sources of LinkedIn data from GiveMeLeads

💡 Pro tip: You can set priorities for each source. For example, you can give more weight to 1st-degree connections than profile viewers.

💡Pro tip #2: If you work with multiple sales reps (or co-founders), you can use all of their LinkedIn accounts to get more and better leads. Each account brings its own network, 1st-degree connections, and profile viewers — which means more warm leads for your team.

  1. Launch your export

You target is set up. Now it's time to export your leads.

For that, click on "New Leads Export".

Start to export leads from LinkedIn Sales Navigator with GiveMeLeads

You will get a pop-up where you can select:

  • The number of leads you want to export

  • If you want to schedule this export on a weekly basis.

Then click on "Export Leads".

Choose how many leads you want to export on GiveMeLeads from LinkedIn Sales Navigator
  1. Schedule Your Leads Export (Optional)

GiveMeLeads lets you schedule lead exports. Pick the day you want, and you’ll receive fresh leads weekly.

Once set up, you'll get a fresh list of leads every week — automatically.

Each lead is unique, and the system ensures there are no duplicates. This saves you time and keeps your CRM clean, so you can focus on outreach, not data cleaning.

Schedule a lead export on GiveMeLeads

Then, you’ll automatically receive new leads every week — no manual work needed.

You can focus 100% on what really matters: sending emails, starting LinkedIn conversations, and booking meetings.

Schedule feature of GiveMeLeads to export leads from LinkedIn Sales Navigator

💡 Pro tip: With scheduled exports, you can easily build lead files with more than 2,500 fresh, qualified contacts delivered straight to your inbox every week.

  1. Download your leads file

When your export is finished, you’ll receive an email with a download link.

Get leads from GiveMeLeads in your email inbox

You can also download your file directly by clicking the "Download" button in your dashboard. You’ll see two options.

How to download your lead list on GiveMeLeads from LinkedIn Sales Navigator
  1. "Open in Sheets"

This gives you a simple version of your lead list.

You have:

  • Source (Sales Navigator, 1st-degree, profile viewers…)

  • First Name

  • Last Name

  • Profile picture

  • Company name

  • Job title

  • Headline

  • LinkedIn URL

  • Email

It doesn’t include all the data, but it’s perfect if you just want to import leads into your CRM or outreach tool like Lemlist or Expandi.

Exemple of lead export from GiveMeLeads
  1. "Download CSV"

This gives you the full file with all available data. For each lead, you’ll see extra info like:

  • Whether they have LinkedIn Premium

  • Their total years of experience

  • Company details like size, industry, and location

  • Etc

Here's all the informations you can have:

filters

source

source_info

first_name

last_name

linkedin_url

linkedin_id

email

email_status

job_title

location

profile_picture_url

recent_posts_count

connection_degree

is_premium

is_open

headline

summary

current_companies_count

company_name

company_linkedin_id

company_website

company_location

company_industry

company_employee_count

company_employee_count_range

company_type

company_year_founded

company_specialties

company_description

duration_in_company

duration_in_role

VALID

Sales Navigator


John

Smith

https://www.linkedin.com/in/johnsmith

ACwAAAEXAMPLE1

john.smith@example.com

Verified

CEO

New York, United States

https://example.com/photo1.jpg

2

FIRST_DEGREE

TRUE

TRUE

Helping SaaS startups scale faster | CEO at NovaTech

Experienced CEO passionate about B2B SaaS, growth marketing, and building winning sales teams.

1

NovaTech

123456

https://www.novatech.com

New York, United States

Information Technology

45

11-50

PRIVATELY_HELD

2015

B2B SaaS;Sales Automation;CRM Tools

NovaTech builds modern tools to help sales teams close more deals, faster.

36 months

36 months

VALID

Sales Navigator


Emily

Johnson

https://www.linkedin.com/in/emilyjohnson

ACwAAAEXAMPLE2

emily.johnson@example.com

Verified

CMO

Chicago, Illinois, United States

https://example.com/photo2.jpg

3

SECOND_DEGREE

TRUE

FALSE

Marketing Leader at BrightWave | Helping brands grow with storytelling

I lead the marketing team at BrightWave, combining creative storytelling with strategy.

1

BrightWave

654321

https://www.brightwave.io

Chicago, Illinois, United States

Marketing and Advertising

85

51-100

PRIVATELY_HELD

2012

Brand Strategy;Content Marketing;Digital Ads

BrightWave helps businesses shine with strategic marketing and bold storytelling.

60 months

48 months

💡 Pro tip: Don’t forget to scroll horizontally — there's a lot of valuable data in your lead file, including job titles, company size, verified emails, and even intent signals.

On top of that, GiveMeLeads automatically cleans your data:

  • Fixes capital letters in names and job titles

  • Removes emojis from job titles

  • Removes legal suffixes in company names (like LLC, GmbH, etc.)

Field

Before

After

First Name

john

John

Job Title

🚀 CEO & Founder

CEO & Founder

Company Name

Stripe GmbH

Stripe

Clean data from LinkedIn Sales Navigator with GiveMeLeads

GiveMeLeads also checks if each lead matches your LinkedIn Sales Navigator filters.

If a lead doesn’t fit — for example, they have:

  • An invalid job title

  • Invalid location

  • Wrong company size work

  • Etc

We tag them in the column "filters" with the reason they’re invalid (like “Invalid job title” or “Wrong company size”).

That way, you keep full control of your data and don’t waste time guessing why a lead doesn’t match your targeting.

Check filters on GiveMeLeads

With GiveMeLeads, you get the verified professional email of every lead — even if they’re in your 2nd or 3rd-degree connections.

How to get verified emails from LinkedIn Sales Navigator

💡 Pro tip: No need to use separate tools to find or verify emails. Everything’s already cleaned, verified, and ready to go.

How to Execute ABM Strategies

As you saw earlier in this article, an Account Based Marketing strategy works best when you split your target accounts into 3 tiers.

Let’s break it down.

Tier 1: High Priority Accounts

These are the accounts you really want to close.

We’re talking about big companies, big budgets, and big impact for your business.

Because the potential is so high, you can afford to spend more time on them.

Here’s what I recommend:

  • Build a real 1-on-1 relationship with key people

  • Research the company and the people

  • Personalize every message, every piece of content, every touchpoint

Here's how to do LinkedIn Account Based Marketing for Tiers 1:

Step 1: Maps the company with decisions makers

If you want to map an account with good leads, you need to go on a company page.

Then, when you're in the company page:

  1. Click on "Relationship explorer"

  2. Filter your leads based on your ICP

  3. Save the interesting leads (I recommend decision makers)

Relationship explorer on LinkedIn Sales Navigator

Then, we need to map the account with the leads we found.

For that:

  1. Click on Relationship map

  2. Add the leads you saved

  3. Create the map with the hierarchy

It will help to visualise how they are organized in an account.

Relationsip map on LinkedIn Sales Navigator

💡 Pro tip: You can tag each lead by their roles. It can help you for your ABM strategies.

You have 5 tags available:

1. Decision Maker

This is the person who says yes.

They usually own the budget and have the final word.

👉 Example: CEO, CMO, Head of Sales.

2. Champion

This is your internal ally.

They love your solution and will push it internally.

They might not have decision power, but they influence it.

👉 Example: Marketing Manager who sees the value in your tool and wants to bring it to their boss.

3. Evaluator

They are the person doing the research.

They test, compare, and present options to the team.

👉 Example: A Marketing Ops specialist checking tools before a decision.

4. Procurement

This is the person handling contracts, pricing, and legal.

They don’t care about your features — they care about terms and cost.

👉 Example: Procurement Manager or Legal Advisor.

5. Influencer

They have no formal decision power, but people listen to them internally.

Could be a respected expert or someone with seniority.

👉 Example: A senior engineer or longtime employee whose opinion matters.

Tag identifier in relationship map in LinkedIn Sales Navigator
Step 2: Check the Growth insights

If you want to have more account data, you can check the "Growth insights" page.

For that:

  1. Click on "Growth insights"

  2. Select the account data you want to see

In this example, it's the employee count. You can see the trend if the company is growing, or not.

Growth insights data on LinkedIn Sales Navigator

There are 3 more important pages:

  1. Distribution & headcount.

  2. New hires

  3. Job openings

Let's start with Distribution & headcount.

In this example, we can see that this company is growing is engineering team.

It's a nice info to have if you sell a product or service to help engineers work better.

(of course, it's just an example)

Distribution & headcount on LinkedIn Sales Navigator

Two infos I like to check when I do LinkedIn Account Based Marketing are "New hires" and "Job openings"

On this New hires page, you can see the details of when they hire exactly, months by months

💡 Pro tip: You can see when they had a recent senior management hires.

Now, on "Job openings", you can see the details in what departments they are hiring.

Job openings on LinkedIn Sales Navigator
Step 3: Go on People also viewed

When you're on an account page, LinkedIn Sales Navigator recommend you other accounts that might be a good fit for you.

If you want to check these recommendations, you have to click on "People also viewed":

People also viewed in LinkedIn Sales Navigator

💡 Pro tip: It's a fast and easy way to add more accounts in your Account Based Marketing strategy.

Step 4: Use alerts

If you want to check more informations about your account, I recommend you to check the "Alerts" page.

You will see alerts about:

  • Growth

  • Updates

  • New decision makers

  • Career changes

  • News

Account alerts on LinkedIn Sales Navigator

💡 Pro tip: you can use these informations in your prospection messages. Because your message is personnalized with an alert, you will have a much higher reply rate.

Tier 2: Mid Priority Accounts

These are good accounts you definitely want to close.

They have strong potential, so it’s worth putting in some effort—but not as much as Tier 1.

That’s where semi-automated campaigns work best.

Use a mix of:

  1. Cold email

  2. LinkedIn outreach

  3. (Optional) Cold call — if your deal size is high

Step 1: Import your leads in your outreach tool

If you use Lemlist you can import the CSV file you get with GiveMeLeads and upload it.

Here is the process:

  1. Click on "Create campaign"

  2. Click on "Lead list"

  3. Click on "Import new leads"

Import leads from GiveMeLeads to Lemlist

Then, you need to :

  1. Click on "CSV Import"

  2. Upload your leads list (from GiveMeLeads for example)

  3. Click on "Continue"

Upload leads list from GiveMeLeads to Lemlist

Then, you have to match the custom variables.

For example:

"First Name" from Lemlist = "firstName" in a GiveMeLeads leads file.

Then click on "Continue":

At the end, you will see that your leads have been well imported.

GiveMeLeads' Leads imported in Lemlist

And that’s exactly how you can pull leads from Sales Navigator using GiveMeLeads and send them to your favorite outreach tool.

💡 Pro tip: Most outreach tools let you import leads from a simple CSV file—so you can use whichever platform you prefer.

Step 2: Create your outreach campaign

Now that you imported your leads, it's time to create your outreach campaign.

In most outreach tools, you can:

  • Send email

  • Send a LinkedIn invitation

  • Send a LinkedIn message

  • Create a Call task

Once you created your sequence, it's time to write good messages, that get replies.

Step 3: Personnalize your message with variables

For Tier 2 leads, it’s always worth personalizing your messages.

It might take a bit more time, but you’ll get better reply rates—and more meetings booked.

One of the easiest ways to personalize at scale is to use variables in your outreach.

You already know the basics:

  • First Name

  • Last Name

  • Company Name

But if you want to stand out, go further with:

  • Company Industry

  • Current Job Title

  • Relevant Case Studies or Results

👉 Here’s a quick example:

Hi FIRST NAME,

I work with leading companies in the INDUSTRY space.

We recently helped one of them boost traffic by +32% during a major sports event using influencer marketing.

Would you like to see how we did it?

Step 4: Call your leads

This step is optional—but it can make a big difference.

If you have SDRs (Sales Development Reps) on your team and a high customer lifetime value (LTV), calling your leads is definitely worth it.

Here’s why:

  • Calls break through the noise. While everyone’s sending emails and DMs, a quick call can instantly grab attention.

  • You get real-time feedback. You’ll quickly know if there’s interest, objections, or a better contact to reach out to.

  • It builds trust. A voice conversation feels more human, especially if your offer is complex or high-ticket.

💡 Pro tip: The best moment to call? After sending an email and a LinkedIn message. That way, your name will already be familiar when you call.

Tier 3: Low Priority Accounts

These leads are still interesting, but you don't want to spend too much time on them.

That’s why we’ll use fully automated outreach.

In most cases, you’ll start with cold emails.

If your lead list is small or highly targeted, you can also add LinkedIn DMs. But keep in mind the LinkedIn limits.

One of the best way to bypass the invitation limit is to send cold email.

This approach lets you reach lots of people without manual effort.

Here is an example of an automated message on LinkedIn:

Using Tiers 3 account based marketing on LinkedIn to promote GiveMeLeads

ABM Advanced Techniques

Want to go further? Try these techniques:

Save Your Searches to Get Alerts

I’m sure you don’t want to redo your filters every time? That’s why you need to save your search (which is different from save a lead).

When you're on the lead search with all your filters, click on “Save Search to get notified of new results".

Save your lead search

You can manage your saved searches by clicking on "Manage saved searches".

Saved search on LinkedIn Sales Navigator

💡 Pro tip: Give your saved search a clear name and description like "CEOs - TIers 1"

Now that you know how to save your lead search. It's time to leverage it in your LinkedIn Account Based Marketing strategy.

Here's how:

When you save a lead (or account) search, LinkedIn will notify you when new leads matches your filters.

If you want to check your new leads, you just have to click on "Saved searches":

Get access to the saved searches on LinkedIn Sales Navigator

Then, in green, you will see if you have new leads in your saved searches:

New leads in your saved searches in LinkedIn Sales Navigator

If you click on "X new results since…", you will be redirected on the lead filters page.

You will see your fresh new leads:

New leads on lead saved searches in LinkedIn Sales Navigator

💡 Pro tip: Export these leads with GiveMeLeads and add them in your LinkedIn Account Based Marketing strategy

The saved search feature keeps your ABM list fresh without extra effort. You just have to check if you have new leads who match your filters.

📺 If you want an in-depth video on how to save your search on LinkedIn Sales Navigator, you can check this video:

Bottom-Up Outreach

When you're targeting big companies, it’s not always easy to know who the real decision-maker is.

There are tons of job titles:

  • Managers,

  • Directors,

  • VPs,

  • C-levels

  • Etc

Most of the time, it’s hard to tell who actually does what.

👉 For example in this search, I found 149 "Marketing Directors" working for "Red Bull"…

Bottom-up outreach in LinkedIn Sales Navigator

That’s where bottom-up outreach comes in.

Instead of going straight to the top, you start with people lower in the hierarchy—like managers or senior team members. If they like what you offer, they’ll introduce you to the right person.

👉 Let me give you a real example:

Back when I was running a LinkedIn DM agency, I used this exact strategy to help a client close one of the biggest banks in the world.

We were targeting people involved in social media.

I reached out to 10s of contacts. One of them replied, liked the offer, and became our internal champion.

He introduced us to the decision-makers.

Result? We closed a €100K+ contract for a 1-year project.

How to Leverage Other Marketing Channels

LinkedIn is powerful, but it works even better when combined with other channels.

Post on LinkedIn

If you're doing LinkedIn Account Based Marketing, sending LinkedIn DMs is great.

But if you're not posting on LinkedIn, you're missing a huge opportunity.

Even if your posts don’t directly bring new business, they bring visibility:

  • You build awareness

  • You stay top-of-mind with your leads

  • People get familiar with your name, face, and company

I know it's boring… But when someone receives your DM and recognizes you from a post, they’re far more likely to reply.

That’s why posting regularly (even simple content) can significantly boost your response and conversion rates.

Think of it as warming up your ABM audience before you reach out.

👉 Here's an example with Arnaud Belinga from Breakcold.

LinkedIn Accound Based Marketing with posting on LinkedIn

Post on YouTube

YouTube is one of the most powerful channels to attract qualified leads, especially in B2B.

It's a good channel when you do Account Based Marketing because you can produce really specific videos.

When someone watches your video, they spend 5, 10, sometimes 20 minutes with you.

It builds trust.

👉 Here’s a great example: Instantly’s YouTube channel.

They consistently get between 2k and 10k views per video.

All from people who are deeply interested in cold outreach and lead generation.

YouTube inbound strategy to find leads

Email Marketing

You can’t run a real Account Based Marketing strategy without email.

It’s one of the best (and cheapest) ways to nurture your leads and turn them into clients.

Why? Because email lets you:

  • Stay in touch with your target accounts

  • Send helpful content and case studies

  • Follow up without being pushy

  • Keep your company top of mind

And the best part?

Sending emails costs (almost) nothing.

👉 Here’s a great example of an email campaign from Smartlead:

Account Based Marketing email example

LinkedIn Ads

If you have a bit of budget, LinkedIn Ads can be a great way to boost your Account Based Marketing.

Here’s how to use them the smart way:

Step 1: Target the right leads

You can leverage the leads you extracted with GiveMeLeads and upload a list of up to 300,000 contacts.

That’s perfect when you already have a Tier 1 or Tier 2 account list.

LinkedIn will match your list and show ads to these people.

Here's how to upload your leads list:

💡 Pro tip: Other possibility: You can upload companies and then target specific people inside those companies.

Step 2: Run the right type of campaigns

Use different ads depending on where your target is in the buying journey:

  • Warm-up ads: Run these before outreach to introduce your brand.

  • Cover ads: While you're sending DMs or emails, these help build trust.

  • Retargeting: For people who showed interest but didn’t convert yet.

Step 3: Keep things organized

Use clear campaign names like ABM - Tier 1 - USA so you can track results easily.

FAQ

How to Build Your Leads List With LinkedIn Sales Navigator

It’s super simple. You need 3 steps:

Step 1: Start with companies

Use the Account filters in Sales Navigator to find the right companies.

You can filter by:

  • Company size (headcount)

  • Growth

  • Hiring activity

  • Industry

  • Location

  • And more

Once your search looks good, save the companies into an account list.

Step 2: Find the right people inside those companies

Go to the Lead filters tab on LinkedIn Sales Navigator.

Then select your account list to only see leads from those companies.

Now add filters like:

  • Current job title

  • Past job title

  • Location

  • Years of experience

  • People who posted on LinkedIn recently

You’ll now have a clean list of decision-makers who are inside the companies you want to target.

Step 3: Export your leads

Use GiveMeLeads to export your leads directly from Sales Navigator.

From there, you can plug them into your outreach tool and start booking calls.

How to Export Your Search and Find Verified Emails

You can use GiveMeLeads to export your leads from LinkedIn Sales Navigator.

You will get all the data you need for your outreach:

  • First Name

  • Last Name

  • Company Name

  • Current job title

  • LinkedIn URL

  • Verified email

With GiveMeLeads, you don't waste time to clean the data (emojis, capital letters, etc), and you are sure to only get leads who perfectly match your criteria.

What is Tiers in LinkedIn Account Based Marketing

In ABM, not all accounts are equal.

That’s why we split them into 3 tiers, based on their importance and potential.

Tier 1 : High Priority Accounts

These are your dream clients. Big names, big budgets.
You’ll do everything manually here:

  • Personalized outreach

  • Deep research

  • Custom content

  • 1-on-1 relationship building

Tier 2: Mid Priority Accounts

These are still very valuable accounts.
But you can afford to semi-automate the process:

  • Email campaigns

  • LinkedIn messages

  • Cold calls (if your deal size is high enough)

Tier 3: Low Priority Accounts

Smaller deals, or less strategic accounts.
You’ll go for full automation here:

  • Cold email first

  • Then LinkedIn messages

  • Maybe some retargeting ads if needed

This way, you keep your time and resources focused on what matters most—while still covering all bases.

What is the best CRM to use for LinkedIn Account Based Marketing

I recommend using Breakcold.

It’s built specifically for LinkedIn Account Based Marketing, so you can manage your leads, track your outreach, and stay organized.

If you want to see how it works step-by-step, here’s a guide on how to use Breakcold for LinkedIn ABM.

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