How to Create the Perfect Leads List on LinkedIn Sales Navigator

You want to build the perfect leads list on LinkedIn Sales Navigator? But you don’t know how to do it properly?

In this guide, I'll show you how to:

• Define your ideal customer

• Find your leads with Sales Navigator

• Save and organize your leads lists properly

• Export your list and plug it into your CRM

👉 You prefer to watch a video? Here is link:

How to Build Your Lead List On LinkedIn Sales Navigator

Before building a list, you need to know who you're targeting and how to find them. Here's how to do it:

How to Define Your Ideal Customer

Your lead list is only as good as your targeting. That’s why you need a clear ICP (Ideal Customer Profile).

And defining your ICP happens in two steps:

Step 1: Choose the type of company you want to target

Ask yourself:

• What industry are they in? (e.g. SaaS, Real Estate, E-commerce)

• How big are these companies? (e.g. 1-10, 11-50, 51-200 employees)

• Where are they located? (Country, city, region)

• What’s their business model? (B2B or B2C)

Step 2: Identify the right person inside that company

This is where you define your buyer persona. You want to find the people who actually make decisions.

Look at:

• Job title (e.g. Marketing Manager, CEO, Head of Sales)

• Seniority level (e.g. Owner, Partner, Director)

• Department (e.g. Marketing, Sales, Operations)

• Years of experience or past companies

This 2-step ICP will help you find high-quality leads, not just random profiles.

At the end, you should have something like this table, with company info and buyer persona info:

How to Use the Lead Filters

Once your ICP is clear, open Sales Navigator and head to the "Lead filters" section.

Then, you will find all the filters from Sales Navigator.

For example, you can filter your leads by:

• Company size

• Current Job Title

• Years of experience

• Following your company

• Post on LinkedIn

• Geography

• Viewed your profile recently (very useful to find warm leads)

• Industry

• Keywords

• Past company

• Connections (useful to export your connections on LinkedIn)

• Etc

This helps you source exactly who you want to reach.

👉 If you want to check how to use LinkedIn Sales Navigator to find qualified leads, you can check this in-depth tutorial:

How to Save Your Leads List

Once you’ve filtered your search with some filters, it's time to save your leads list.

You can save specific leads in a list by clicking on the box next to the lead:

Or you can click on "Select all" to select the 25 leads of the page:

Then, you click on "Save to list", "Create new list":

To create a lead list, choose a List name, list description and click on "Create and save":

If you want to add leads in the list, you just need to select the leads and select your list.

You will have the number of leads in it.

You have to go on the next page to add the next 25 leads.

Unfortunately, you have to repeat this process page by page :/

How to Organize Your Leads Lists

You can see your leads lists by clicking on "Leads":

On this page, you have all the informations about your leads lists, such as:

• Name of your lists

• Number of leads in it

• Last time updated

You can sort your lead lists them by name, and last time updated.

On more thing you can do is to check all your saved leads by clicking on "All saved leads".

That's not the most useful features, but at least, you know it exists.

How to Manage A Lead List

If you want to see what's inside a list, you just have to click on the list.

For this example, I want to check "CEO - Profile viewers".

Once you're on the page, you have a access to informations like:

1. "Total results"(meaning the number of leads in your list)

2. "Changed jobs in past 90 days" (meaning they are most likely open to new services/tools)

3. "Posted on LinkedIn in past 30 days" (meaning these leads are active on LinkedIn)

For each lead, you have informations like:

1. Name

2. Account

3. Geography

4. Notes

5. Outreach activity

6. Date added

7. Actions

Of course, you can delete a lead if you think it's not relevant.

How to Delete a Lead List

If you want to delete a lead list, you just have to click on the 3 dots, and click on "Delete".

Best Practices for Managing Your Lead Lists

1. Save Your Lead Search

I’m sure you don’t want to redo your filters every time? That’s why you need to save your search (which is different from save a lead).

When you're on the lead search with all your filters, click on “Save Search to get notified of new results".

You can manage your saved searches by clicking on "Manage saved searches".

Tip: Give your saved search a clear name and description like "SaaS CEOs - France - 11-50 employees"

2. Update Your Filters

Your ideal customer may change. So should your filters.

Every 1-2 months:

• Review your ICP

• Adjust your Sales Navigator filters accordingly

• Remove filters that no longer make sense

How to Export Your Leads List

Now it's time to export your list to either upload your leads in:

1. Your CRM

2. Favorite outreach tool

How to Export your Leads List in Sales Navigator

You can check our article "How to export leads from Sales Navigator".

Here is a quick recap of it.

First, you need to sign up for GiveMeLeads:

1. Go to GiveMeLeads

2. Click the "Get 10 leads for free" button

   
   

   

   
   

3. Enter your email and create a password

It takes less than two minutes to create your account.

Define Your Target

Now it's time to find the right prospects:

1. Log in to LinkedIn Sales Navigator

2. Use the search filters to narrow down your target audience (industry, company size, job title, location, etc)

3. Check your results to ensure it matches your target criteria

Choose Your Data Sources

GiveMeLeads lets you select what data sources you want to use.

You can select:

• Sales Navigator

• Your 1st degree connections

• Competitors’ network

• Profile viewers

• Company followers

Then, you can choose which sources you prioritize.

For example, you can say you want more leads from the source “1st degree connections” than “Competitors’ network”.

Finally, you click on “Save Target”:

Launch the Export Leads

Time to start the export process:

1. Click "New Leads Export" in the GiveMeLeads dashboard

2. Select the number of leads you want

3. Check if you want to get the leads once or on a regular basis (you can select the day of the week you want to receive your file)

4. Confirm and start the extraction

5. Wait while GiveMeLeads processes your request

Most exports finish in less than 2 hours, depending on list size.

Download Your List

The final step is getting your lead file:

1. Once processing is complete, you'll get a notification

2. Go to your GiveMeLeads dashboard

3. Find your export

4. Click "Open in Sheets" to get your file

   
   

   

   
   

5. Get access to your file

Your leads are now ready to use.

👉 If you want to have a video tutorial on how to export your leads from LinkedIn Sales Navigator, you can check this video:

Conclusion

To sum up how to create the perfect leads list on LinkedIn Sales Navigator:

• Start by defining your ideal customer profile

• Use filters to find matching leads

• Save and organize your leads into lists

• Export your list with GiveMeLeads

• Find emails and import them into your CRM

That’s how you build a lead list that actually converts.

FAQ

How can I create a leads list on LinkedIn Sales Navigator?

Use filters to find your ideal customers, then save them to a custom list.

Can I export my lead lists from Sales Navigator?

Not directly, but you can use tools like GiveMeLeads to do it.

How many leads can I Save in LinkedIn Sales Navigator?

You can save up to 10,000 leads in Sales Navigator.