How to Use the Persona Filter on LinkedIn Sales Navigator (2025 Guide)

We’ve got a new feature on LinkedIn Sales Navigator: Persona.

It’s a simple feature that can help you find better leads and book more sales calls.

In this quick guide, I’ll show you everything you need to know about the Persona feature:

• What the Persona Filter is (and why it matters)

• How to use it to find high-quality leads

• How to export those leads for your outreach

Let's start!

What Is the Persona Filter on LinkedIn Sales Navigator

This feature lets you define your ideal lead profile (a "persona") using job-related criteria. Then, you can quickly spot matching leads without reapplying filters every time.

It saves time, and helps you focus on the right people.

You can access the Persona feature from two places inside your Sales Navigator dashboard:

1. On the lead search page

2. On the account pages (inside the relationship map)

💡 Pro tip: The Persona Filter is only available for Sales Navigator users. If you’re on a Premium plan, you won’t see it.

When you click on “Personas”, a panel will open on the right side of your screen.

From there, you can:

• View your existing personas

• Edit or delete personas you’ve already created

• Create a new persona from scratch

Now it’s time to create your first Persona.

Click on “Create a new persona”, then give it a name.

For example, I’ll call mine “Head of Marketing - US”.

You’ll have access to just four filters to define your Persona:

1. Function

2. Seniority level

3. Current job title (you can use boolean search here)

4. Geography (this is for the lead’s location, not the company)

💡 Pro tip: Avoid using “Function” and “Seniority level” — they’re not very accurate on LinkedIn Sales Navigator. Stick with “Current job title” for better targeting.

Once you’re done, hit “Save” to create your new Persona.

And that’s it. Your new Persona is now live and ready to use.

How to Use the Persona Filter to Find the Right Leads

Use the Persona on the Lead Filters Page

The simplest way to use the Persona feature is right from the lead filters page.

It’s perfect if you want to build a lead list based on your ideal persona.

All you have to do is open the filters, scroll to the Persona section, and select the persona you created earlier.

LinkedIn will automatically apply your criteria and show leads that match.

From here, you can also add some extra filters to narrow down your list.

That’s useful because the Persona feature only covers a few criteria.

You can combine it with other filters like:

• Posted on LinkedIn

• Years of experience

• Company headcount

• And more

This gives you a much more precise lead list.

Finally, you can save your leads in a list. And save your search.

📺 If you want to check what are the filters to find your ideal clients, you can check this video:

Use the Persona Filter on the Account Page to Decision Makers

One of the best ways to use the Persona feature is when you're working with an account list — a list of companies you want to target.

This is especially useful if you're doing something like LinkedIn Account-Based Marketing.

Start by building your account list using filters like:

• Company size (headcount)

• Annual revenue

• Growth rate

• Hiring activity

• Location

• Industry

• And more

Once your list is ready, it’s time to find the right people inside those companies.

Here’s what to do:

1. Go to the “Accounts” tab

2. Select your Persona

3. Check the “Lead recommendations” section

These suggested leads are based on the Persona you’ve created — making it easy to spot your ideal contacts (your ICP) inside each company.

You’ll also get extra context about each lead, like:

• If they were recently hired

• Their latest LinkedIn posts

• If they were recently promoted

• Whether you have a mutual connection

• And more

If you click on the three dots next to a lead, you’ll see an option called “See other top leads.”

Clicking it will take you to the Relationship Explorer page, where you can discover more key contacts in that company.

Use Persona in the Relationship Explorer

Now we’re diving deep into the heart of the Persona feature.

On this page, you can select your Persona, and LinkedIn Sales Navigator will present leads that "match" your filters.

I say "match" because Sales Navigator slightly broadens your filter criteria.

Here, you can:

• View the lead’s profile

• Send a connection request

• Send an InMail

• Save the lead to your list

Now, let’s save some leads to an account.

Simply click on “Save” to add them to your account.

Use Persona in the Relationship Map

Did you know that with LinkedIn Sales Navigator, you can map a specific account with its decision-makers?

This is made possible through the "Relationship Map."

Here’s how it works:

You can take your saved leads (from the Relationship Explorer, for example) or the recommended leads and click on "Add."

Your leads will appear on the map, and you can organize them based on their role in the company hierarchy.

💡 Pro tip: A cool feature of this map is the ability to tag leads according to their role in your sales process. For example:

• Decision Maker

• Champion

• Evaluator

• Procurement

• Influencer

How to export your leads found with the Persona feature

You've created a list of leads with the Persona feature.

Now, you probably want to get them into your CRM—or grab their contact info to start your outreach.

But here’s the problem:

LinkedIn Sales Navigator doesn’t let you export leads natively.

You need a tool to export your leads from LinkedIn Sales Navigator into a CSV file.

📺 That’s where GiveMeLeads comes in.

With GiveMeLeads, you can:

• Filter out the leads that don’t match your criteria perfectly

• Clean messy data (no more rocket emojis, random capital letters, or weird formatting)

• Get verified emails for your leads

• Use the strengths of your LinkedIn account (1st-degree connections, company followers, profile viewers, etc.)

So you don't need to spend hours of manuel (and boring) work.

You get a clean leads file with all the informations you need:

• First name

• Last name

• Company name

• Current job title

• LinkedIn URL

• Verified emails

• And much more