What is LinkedIn Premium and Is It Worth It? (2025 Review)

You're wondering if you need to invest money on a LinkedIn Premium plan?

In this article, I’ll walk you through what LinkedIn Premium includes, how much it costs, and whether it’s right for you.

In this article, I will cover:

• What is LinkedIn Premium?

• LinkedIn Premium pricing

• LinkedIn Premium features

• Is it worth it for you?

📺 If you prefer to watch a video instead, you can check this one:

What is LinkedIn Premium?

LinkedIn offers 4 main types of accounts:

• Free Account: Good start, but limited features.

• LinkedIn Premium: Best for professionals and job seekers.

• Sales Navigator: Designed for lead generation and outreach.

• Recruiter: Built for hiring managers and recruiters.

If we focus on the LinkedIn Premium plan, you have 2 different plans:

1. LinkedIn Premium Career

This is the first paid plan of LinkedIn.

The best use case for this plan is to find a job.

2. LinkedIn Premium Business

This is the second paid plan of LinkedIn.

This is not a very useful plan. I will explain why later in the article.

How Much Does LinkedIn Premium Cost?

Here’s a breakdown of monthly pricing:

What Are the Benefits of LinkedIn Premium?

Here’s a full breakdown of what you get with a Premium account:

1. InMails

One of the biggest reasons to go Premium is InMails.

Normally, if you’re not connected to someone on LinkedIn, you can’t message them.

With InMails, you can send direct messages to anyone, even if they’re a 2nd or 3rd-degree connection.

That’s a useful if you’re:

• A salesperson looking to reach decision-makers

• A recruiter sourcing hard-to-find candidates

• A freelancer pitching potential clients

• Or simply trying to connect with people outside your network

Here's how many InMail credits you get per month depending on your plan:

💡 Pro tip: If someone responds positively or not to your InMail, LinkedIn gives you that credit back.

📺 If you want to learn more about how InMails work, you can check this video.

2. See Who Viewed Your Profile

Have you ever wondered who's been checking you out on LinkedIn?

With a Premium account, you can see everyone who’s viewed your profile over the last 90 days, including people outside your network.

This is a goldmine if you:

• Want to spot warm leads

• Track who’s checking your profile after you’ve sent connection requests

• Know if recruiters or hiring managers are looking at you

• Understand what kind of people your content is attracting

With a free account, LinkedIn only shows you a limited number of recent viewers, and sometimes just vague job titles. But with Premium you have full visibility.

💡 Pro tip: If a prospect visited your profile but didn’t connect, send them a personalized connection request. Something as simple as:

“Hey [Name], noticed you checked out my profile. Happy to connect and learn more about what you do!”

You will get a lot of replies!

📺 If you want to know how to see how to see your profile viewers and find qualified leads, you can check this video:

3. LinkedIn Learning

With any LinkedIn Premium plan, you get access to LinkedIn Learning. It's a video library with thousands of professional courses.

You’ll find content on sales, marketing, management, coding, productivity, and much more.

If you ask me, it's a nice bonus.

But let’s be honest: while some courses are decent, you can often find better (and more up-to-date) tutorials for free on YouTube.

4. Unlimited Searches

If you’re using a free LinkedIn account, you’ll quickly hit what’s called the Commercial Use Limit.

In short, LinkedIn tracks how many searches you perform.

And if it looks like you're using the platform for prospecting or recruiting, they’ll restrict your search access for the rest of the month.

If you upgrade to a Premium plan, you can access unlimited searches.

5. Open Profile

When you have a LinkedIn Premium plan, you can activate the Open Profile option.

This lets people outside your network message you for free.

6. Personalized Invitations

If you’re on a free LinkedIn account, you’re limited to just 5 personalized invitations per month, and you only get 200 characters to write your message.

That’s… not ideal when you’re trying to build meaningful connections.

When you upgrade to Premium (or higher), you can:

• Send unlimited up to 100/200 invitations a week

• Write up to 300 characters per message

7. Set up an Away Message

You need to step away from LinkedIn for a few days?

With a Premium plan, you can set an automatic away message that replies for you while you’re offline.

It’s super helpful if you’re getting responses to prospecting messages or recruiter DMs and don’t want to leave people hanging.

8. AI Features

LinkedIn Premium now comes with built-in AI features to boost your profile and content game.

You can use AI to:

• Write your LinkedIn headline

• Improve your "About" section

• And even rewrite your LinkedIn post

It's a time-saver if you're not sure what to write or want your profile to stand out.

9. Premium Custom Button

With LinkedIn Premium, you can customize the main button on your profile.

It’s a great way to drive traffic to your product, service, or calendar, directly from your profile.

💡 Pro tip: Instead of just “Connect,” you can choose something like “Visit Website”, “Request Demo”, or “Message Me.”

Is LinkedIn Premium Worth It?

That's an excellent question!

To answer it, we will check 3 different use cases:

1. Is LinkedIn Premium worth it for sales

2. Is LinkedIn Premium worth it for job seekers

3. Is LinkedIn Premium worth it for recruiters

Is LinkedIn Premium Worth It for Sales?

Not really. If you’re in sales, you’re better off upgrading to Sales Navigator.

For just $40 more than Premium Business, you get:

With a LinkedIn Sales Navigator paid plan, you get access to:

• +40 advanced filters

• Advanced boolean operators

• 50 InMail credits per month

• Unlimited searches

• Saved searches to get notified when new leads match your filters

• Alerts on leads and account activities

📺 If you want to check how to use LinkedIn Sales Navigator to generate leads, you can check this video:

But keep in mind: Sales Navigator doesn’t let you export your leads to a CSV file.

📺 That’s where tools like GiveMeLeads come in.

Is LinkedIn Premium Worth it for Job Seekers?

If you’re actively looking for a job, LinkedIn Premium Career is definitely worth it.

Let me break it down.

Why Premium Career is a good choice

Here’s what you get:

• Featured Applicant status: Your application goes straight to the top of the recruiter's list. This is probably the biggest benefit if you want to get noticed fast.

  
  

• Insights on other candidates: You can see how your profile compares to others applying for the same job—helpful to spot skill gaps or strengths.

  
  

  

  
  

• Salary insights: Filter job listings by salary range and avoid wasting time on roles that don’t match your expectations.

  
  

• InMail credits: You can message recruiters directly, even if you're not connected. It’s a simple way to start conversations and access hidden opportunities

  
  

• Premium badge: It shows you're serious and proactive—something recruiters may appreciate.

Premium Career vs Premium Business

So, should you upgrade to Premium Business?

Only if you need:

• More InMail credits (15/month instead of 5)

• Unlimited search (to build recruiter lists faster)

But if you're just applying to jobs and messaging a few recruiters per week, the Career plan is more the best choice.

Is LinkedIn Premium Worth it for Recruiters?

If you're recruiting, LinkedIn Recruiter Lite might seem like the logical choice.

But in most cases, I actually recommend Sales Navigator instead.

Here's why:

1. LinkedIn Recruiter Lite

This plan is designed for small recruiting teams. It includes:

• 30 InMail credits per month

• Advanced search filters (but limited)

• Candidate recommendations

• Built-in CRM

• Analytics

• Automated sourcing tools

Sounds good on paper… but at $180/month, it’s not the best deal.

Why LinkedIn Sales Navigator is a good option

For $99/month, Sales Navigator Core gives you:

• 50 InMail credits

• Over 40+ advanced search filters

• A better interface for finding candidates

• The ability to find and extract candidate data (emails, job titles, etc.) using tools like GiveMeLeads

• A much better price-to-value ratio

Even though it's built for sales, Sales Navigator is more powerful and affordable than Recruiter Lite for many recruiting use cases.

You can build highly targeted lists and message candidates directly, either through InMail or by extracting their email addresses.

📺 If you want to see how to get the verified email address from LinkedIn Sales Navigator, you can check this video:

Pro tip: You can use it for business development too, which adds more value.

When to Consider LinkedIn Recruiter

If you work at a large recruitment agency or your hiring needs are massive, then LinkedIn Recruiter might be worth the $1,080/month price tag.

Here’s what you get with LinkedIn Recruiter:

• 150 InMail credits per month

• Deeper integrations with your ATS

• Team collaboration features

• Unique filters not available in any other plan:

Examples of advanced filters:

• Spoken language: Filter by language fluency

• Open to contract work: Ideal if you're hiring for short-term roles

• Skill assessments: See candidates who passed LinkedIn's skill quizzes

• Recruiting activity: Filter candidates based on how active they are in the job market

It’s the most powerful plan, but only makes sense if you’re hiring at scale and need robust search capabilities.

Final Verdict for Recruiters

For most solo recruiters or small firms:
👉 Use Sales Navigator.

For big agencies with large hiring teams and ATS workflows:
👉 LinkedIn Recruiter is worth the investment.

FAQ

Is LinkedIn Premium Worth It to See Who Viewed Your Profile?

Yes, especially if you're doing some outreach.

When someone visits your profile, it’s a warm signal. They already showed interest. Knowing who they are lets you engage at the right time with a personalized message.

With a free account, you only see the last few views. With Premium, you get the full list (even from weeks ago).

How to Tell if Someone Has LinkedIn Premium?

You can’t see exactly which Premium plan someone has, but there’s a small gold LinkedIn badge on their profile.

It appears under their name and headline, especially if they have “Open Profile” activated.

Do Premium LinkedIn Members Get More Views?

Not directly… but indirectly, yes!

Here’s how:

• Your profile gets more visibility when you apply for jobs.

• You can message people outside your network using InMails.

• You show up higher in recruiter searches thanks to Premium filters.

• You unlock tools that help optimize your profile (like AI writing tools and profile insights).

If you’re active and use these features, you’re more likely to get more views.

What Are the Benefits of LinkedIn Premium vs Free?

Here’s a quick breakdown:

Overall, a LinkedIn Premium account gives you more flexibility and tools to grow your network and opportunities.

Is It Easy to Cancel LinkedIn Premium?

Yes. You can cancel any time from your account settings:

• Go to Settings & Privacy

• Click on Subscriptions

• Then click Cancel Premium

Once canceled, your plan will remain active until the end of the billing cycle. You won’t be charged again.

Can I Use LinkedIn Premium for Free?

Yes. LinkedIn offers a 1-month free trial of Premium.

You can:

• Access all Premium features

• Cancel anytime before the trial ends

💡 Pro tip: Just remember to set a reminder before the billing date so you’re not charged if you don’t want to continue.