You sell a service to agencies. You know it's a great fit. But finding the right agency owners to pitch? That's where most people get stuck.

LinkedIn Sales Navigator makes it simple.

In this guide, you'll learn two proven methods to find agency clients on LinkedIn. You'll also learn how to export their emails so you can reach them directly.

Let's get into it.

🎥 Here is the recap in video:

Why LinkedIn Is the Best Place to Find Agency Clients

LinkedIn has over 1 billion professionals. Agency owners, founders, and CEOs are active on the platform every day.

With Sales Navigator, you get access to 40+ advanced filters. You can target by job title, company size, industry, geography, and more.

No other B2B database gives you this level of precision with fresh, up-to-date data.

🎥 If you're wondering if Sales Navigator is worth it, you can check this video:

How to Find Agencies on LinkedIn Sales Navigator

There are 2 methods to find agency clients on LinkedIn Sales Navigator.

The simplest one: Search directly by job title to find agency owners.

Best results: Target agencies by industry and niche first, then find decision-makers inside.

Method 1: Search by Job Title to Find Agency Owners

This is the fastest way to get started. You search for people directly. No account list needed.

It works well if you don't have a specific niche in mind yet. Or if you just want to test a message before building a bigger list.

Build Your Boolean Search

Go to Sales Navigator. Click on Lead Search.

In the Current Job Title filter, type this Boolean search:

("CEO" OR "Founder") AND "Agency"

This returns profiles like:

• Agency Founder

• CEO at Creative Agency

• Founder & CEO, Digital Agency

You can refine it further based on your niche. If you target marketing agencies, add AND "Marketing". If you focus on digital agencies, add AND "Digital".

Exclude Freelancers From Your Results

Your search will include freelancers and solopreneurs who use "Agency" loosely in their title.

Exclude them by adding NOT "Freelance" to your query:

("CEO" OR "Founder") AND "Agency" NOT "Freelance"

This keeps your list focused on real agency owners.

🎥 If you want to learn how to use the boolean operators to get better results, you can check this video:

Pro Tip: Target Small Agencies With the "Years in current position" Filter

If you target small agencies (1 to 10 employees), add the Years in current position filter.

Set the minimum to 3 years.

Why? Agency owners who have been running their business for at least 3 years are more stable.

They have clients. They have revenue. And they are more likely to invest in new tools and services.

Founders who just started are still figuring things out. They're harder to sell to.

Export Your Leads with GiveMeLeads

Once you're happy with your results, export the list.

With GiveMeLeads, you can export your Sales Navigator leads with their verified professional email. One click. No manual copy-paste.

You get a clean CSV with names, job titles, companies, LinkedIn URLs, and emails. Ready to import into your CRM or outreach tool.

Method 2: Target Agencies by Industry and Niche

This method takes a bit more setup. But the results are far more targeted.

You build a list of agency companies first. Then you find the decision-makers inside them.

Step 1: Use Account Filters to Find the Right Agencies

Go to Account Search in Sales Navigator.

Start with the Industry filter. Select the categories that match the agencies you want to reach:

• Marketing Services if you target marketing agencies

• Advertising Services if you target ad agencies

• Professional Services if you have a broader audience

• Business Consulting and Services if you want consulting businesses

You can select multiple industries at once.

Step 2: Narrow Down With Keyword Boolean Search

Industry filters alone are too broad. You need to go deeper.

Use the Keywords search bar to filter accounts that specifically mention the type of agency you're targeting.

Here are three examples.

Example 1: Target Paid Ads Agencies

("Paid" OR "PPC" OR "Google Ads" OR "Meta Ads") AND "Agency"

This returns agencies that specifically work with paid advertising. You won't waste time talking to an agency that only does brand strategy.

Example 2: Target SEO and GEO Agencies

("SEO" OR "GEO" OR "Search") AND "Agency"

GEO (Generative Engine Optimization) is growing fast. Many SEO agencies are starting to position themselves on it. Including both terms helps you catch agencies who are forward-thinking.

Example 3: Target Social Media Agencies

("Social Media" OR "Content" OR "Community Management") AND "Agency"

This targets agencies that manage brand presence on Instagram, TikTok, LinkedIn, and similar platforms.

💡 Pro tip: Browse your results. Read the company descriptions. You will spot new keywords you didn't think of. Add them to your query. Your list gets sharper every iteration.

Step 3: Save Your Results as an Account List

Once you're happy with the results, save them as an Account List inside Sales Navigator.

Click Save to List at the top of your results. Name your list (e.g., "Paid Ads Agencies - US").

You'll need this list in the next step.

🎥 If you want to see how to create an account list, you can check this video:

Step 4: Switch to Lead Filters to Find Decision-Makers

Go to Lead Search. Click on Custom Lists > Accounts. Select your saved account list.

You now search for people inside those specific companies.

Add a Current Job Title filter to target your exact persona. Good examples:

• "CEO"

• "Founder"

• "Managing Director"

• "Head of Growth"

• "Agency Owner"

This gives you a highly targeted list of decision-makers inside agencies that already match your niche. No noise. No irrelevant contacts.

Export Your Leads with GiveMeLeads

Export this list directly from Sales Navigator using GiveMeLeads.

You get each lead's full name, job title, company, LinkedIn URL, and verified professional email.

One click. Clean CSV. Ready to send.

FAQ

What is the best job title to search for agency owners on LinkedIn?

Use ("CEO" OR "Founder") AND "Agency" in the Current Job Title filter.

This combination captures most agency owners regardless of how they write their title.

You can refine it with your niche keyword like "Marketing" or "Digital".

How do I avoid getting freelancers in my search results?

Add NOT "Freelance" to your Current Job Title query.

This excludes profiles that use the word "Freelance" in their job title and keeps your list focused on actual agency businesses.

Should I use the Seniority Level filter to find agency owners?

No. LinkedIn's Seniority Level filter is unreliable.

It often misclassifies people.

Use the Current Job Title filter with Boolean operators instead. It gives you much more control and better results.

What industries should I select to find agencies in Sales Navigator?

Start with Marketing Services, Advertising Services, and Professional Services.

These three cover the vast majority of B2B agencies.

Then use the Keywords filter to narrow down by niche.

How do I get the email of an agency lead from LinkedIn?

Use GiveMeLeads. It connects directly to your Sales Navigator search and exports your leads with verified professional emails in one click. No manual research needed.

Is it better to target small agencies or large agencies?

It depends on your offer. Small agencies (1-10 employees) are easier to reach and decide faster. But they have smaller budgets.

Mid-size agencies (10-50 employees) are often the sweet spot. Use the Company Headcount filter in Sales Navigator to control this.