LinkedIn Social Selling Index (SSI): What is it and how to improve yours (in 2025)

If you're serious about generating leads, building authority, or growing your brand on LinkedIn, you’ve probably heard of the LinkedIn SSI Score.

But what is it exactly? And how can you use it to grow your business?

In this article, I’ll show you:

• What the LinkedIn SSI score is

• Why it matters for visibility and account safety

• How to check your score

• The proven steps to boost it

What Is the LinkedIn Social Selling Index (SSI)?

LinkedIn created the Social Selling Index (SSI) as a way to measure how well you’re using LinkedIn to sell, connect, and build your brand.

It’s a score between 0 and 100. The closer you are to 100, the more effectively you’re using LinkedIn for social selling.

The SSI is based on 4 pillars:

1. Build your professional brand

2. Find the right people

3. Engage with insights

4. Build relationships

It helps you track how well you're doing and compare yourself to others in your industry.

Why Is It Important to Track and Improve Your SSI?

Here’s why I care about my SSI score—and why you should too:

• It tells me how visible and active I am on LinkedIn

• It gives me better reach and more connection opportunities

• Higher SSI = LinkedIn trusts you more

• It helps avoid restrictions on messaging or connection requests

In short, a high SSI means you're playing LinkedIn’s game right.

If you want to connect faster, send more DMs, and stay off LinkedIn’s radar, then you want your SSI to be high.

How to Check Your LinkedIn SSI Score

Checking your score is easy:

Step 1: Log into your LinkedIn account

If you want to log in on LinkedIn, go on LinkedIn.com

To sign in, you can use:

1. Your Google account

2. Or your email address

If you chose to sign in with email address, you just need to:

1. Give your email or phone number

2. Write your password

3. And then click on "Sign in"

Step 2: Go the Social Selling Index (SSI) page

Once you're connected, you just have to go on the LinkedIn Social Selling Index page.

You can click on this link:

https://www.linkedin.com/sales/ssi

Then you will be on this page:

You’ll see:

1. SSI Score (Center): Your overall score, representing how well you're performing in social selling on LinkedIn.

2. Top Industry SSI Rank (Top Left): Compares your SSI score with others in your specific industry. This helps you understand how you rank relative to industry peers.

3. Top Network SSI Rank (Top Right): Shows how your SSI score compares to the broader LinkedIn network. It helps you gauge your performance against all LinkedIn users.

4. People in Your Industry (Bottom Left): Displays the average SSI score within your industry, as well as whether your score has changed in the past week.

5. People in Your Network (Bottom Right): Shows the average SSI score within your LinkedIn network, with a note on how your score has shifted in the past week.

What Is a Good LinkedIn SSI?

There’s no one-size-fits-all number, but here’s a rough guide:

• 70+: Excellent. You’re doing better than most people in your industry

• 50–70: Solid. But there’s room for improvement

• Under 50: You’ve got work to do

It also depends a lot on your niche.

Some industries are more active than others.

💡 Pro tip: If you're in B2B sales or marketing, aim for 60+.

How to Grow Your LinkedIn SSI Score: A Proven Guide

Your SSI score is made of 4 parts. Each one counts for 25 points:

1. Build your professional brand

2. Find the right people

3. Engage with insights

4. Build strong relationships

Let’s break down what you need to do to increase your score in each area, starting with your brand.

Step 1: Build Your Professional Brand

This is the first and most visible part of your SSI score. If your profile isn’t optimized, you’re leaving points (and leads) on the table.

1. Make a good Profile Picture

Use a high-resolution, professional photo where you’re smiling and facing the camera.

Avoid selfies, group shots, or distracting backgrounds.

• Ideal size: 400x400 pixels

• Dress as you would in a client meeting

• Look friendly and trustworthy

2. Good banner

Your banner is free real estate. Use it to explain what you do or showcase your business.

You can include:

• Your tagline or value prop

• Your website or brand name

• Social proofs

• A clear visual that relates to your niche

3. A clear headline

Don’t just put your job title. Use your headline to speak directly to your audience.

Format example:

"I help [target audience] achieve [outcome] using [your method]"

Examples:

• I help eCommerce brands scale to 7 figures with Meta ads

• I generate qualified leads for B2B SaaS using LinkedIn automation

4. About section

This is where you build trust and explain who you help, how you do it, and what makes you different.

Keep it short, but impactful:

• First few lines should grab attention (they’re the preview)

• Talk about your mission, niche, and results

• Add a CTA at the end (e.g. “DM me if you want 15 leads/week”)

5. Complete your profile entirely

Then, to improve your SSI score, complete your profile entirely:

1. Experience

2. Education

3. Volunteering

4. Skills

5. Recommendations

6. Publications

7. Honors & Awards

💡 Pro tip: The most important ones are experience and education

Step 2: Find and Connect with the Right People

Your SSI score reflects how well you're connecting with people who actually matter to your business.

I can't stress this enough: quality beats quantity every single time.

Here's how to identify and connect with the right people on LinkedIn.

1. How to find your ICP with LinkedIn search

If you have a LinkedIn free or Premium plan, you can find your Ideal Client using the LinkedIn search bar.

To start, type your search (don't worry, you will have access to all the filters afterwards)

Once you've made a search, you have access to all the filters like:

• People

• Companies

• Posts

• Jobs

• Groups

• Products

• Services

• Events

• Courses

• Schools

• All filters (where you can find more useful filters)

💡 Pro tip: I recommend you to use "All filters" if you want to target something specific.

2. Find your Ideal Customer with LinkedIn Sales Navigator

Sales Navigator is definitely better than the free plan of LinkedIn.

You have access to more than 40+ filters to identify your leads.

For example you have filters like:

• Company size

• Current job title (where you can use boolean operators to narrow down your search)

• Seniority level

• Years of experience

• Geography

You even have access to some "intent data" like:

• Posted on LinkedIn

• Viewed your profile recently (these are warm leads)

• Changed jobs

• Connection (you can check leads

• Connection (1st, 2nd or 3rd degree connection)

Then once you find your ideal customer, you can send personalized connection requests.

It will help you to increase your SSI score.

📺 If you're not sure how to use LinkedIn Sales Navigator to find leads, you can check this in-depth tutorial:

Step 3: Share and Engage With Insightful Content

This is how LinkedIn knows you’re active and valuable.

1. Publish content

One of the best way to increase your SSI score is to post regularly on LinkedIn.

When you have engagement on your posts (reposts, likes and comments), you improve your SSI score.

💡 Pro tip: Consistency is REALLY important. LinkedIn rewards consistent posting and commenting by increasing the reach of your post.

2. Engage with your target audience

Liking and commenting on posts from your leads or clients helps you stay visible and top of mind. It’s one of the easiest ways to build trust and familiarity without sending a single message.

You show up in their notifications, and that small interaction can be enough to spark a conversation later.

💡 Pro tip: Don’t overdo it. Spending 10 to 15 minutes per day engaging with the right people is more than enough to make an impact. Be authentic—no AI-generated auto-comments like “Great post!” or “Thanks for sharing.” They make you sound like a bot and hurt your credibility.

Step 4: Build Strong Relationships Instead of Selling

If you want to increase your SSI score (and actually close deals), stop pitching in your first message.

People don’t open LinkedIn to get sold to.

1. Send connection requests

Start by sending connection requests to people in your target audience.

Make them personal. Mention a shared interest, a recent post they published, or why you’re reaching out.

Example:

“Hey Laura, I saw your post about scaling B2B outreach. I’m working on similar challenges—happy to connect!”

💡 Pro tip: Withdraw old connection requests after 1 month. If someone didn’t accept, they probably won’t. Cleaning these up helps you stay within LinkedIn limits and improves deliverability.

2. Send LinkedIn DMs

Once they accept, don’t jump into sales mode.

Start a genuine conversation. Ask a question, share a useful resource, or just thank them for connecting.

You’ll stand out just by not acting like a salesperson.

And it will help you to increase your SSI score.

Final Thoughts

Your LinkedIn SSI score is more than a number.

It’s a clear sign of how well you’re using LinkedIn to grow your business and network.

Here’s what to do next:

• Check your score

• Fix your profile

• Connect with the right people

• Post content regularly

• Engage, don’t pitch

Stick to this routine, and your SSI score will increase in no time.

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